MARISCOS CASTELLAR SHOWS ITS NOVELTIES AT 2021 HIP, FIRST TRADE FAIR IN EUROPE SINCE THE START OF THE PANDEMIC
Mariscos Castellar visited the Horeca International Fair of trends and Innovation (HIP 2021), wich happened to be the first professional trade fair to be held physically in Europe since the beginning of the pandemic.
At the event, Mariscos Castellar was able to show its key products, cooked and raw seafood. Not only seafood, but novelties and innovative products that the visitors and professionals form the hotel and catering sector could try and taste. The Horeca International Fair of Trends and Innovation was considered a great success in terms of acceptance for the company.
In order to achieve this, the company set up an eye-catching exhibition area that resulted in many people gathering around and tasting the products; following strict safety and hygiene regulations.
The event, held at IFEMA-Madrid, worked out not only as a confirmation that our products are still relevant; the satisfactory acceptance of the products presented add recognition to our brand’s quality. At the time, also stablished new and interesting relationships with both existing and potential clients and suppliers.
Mariscos Castellar CEO, Josefina García Calero, expressed ‘’how satisfying was the fact of being again physically at a trade fair, seeing the enthusiasm of every professional looking forward to reactivate the sector. This occasion was perfect to present new gastronomic creations that may eventually reach the home market’’.