• Next Wednesday 27 at the Restaurant “Dixtinto” (C/ Rioja, 1. Jaén), 10.30 am,
the Jaén food company Mariscos Castellar will present the renewal of its business structure, brand image (new packaging and website), as well as their new strategic plan. This event coincides with the celebration of their 50th anniversary.
The presentation will be chaired by the García-Calero brothers, Josefina and Francisco, the brand new general directors of the company, and by Marcos Reguera, gastronomic advisor for the food industry and collaborator of Mariscos Castellar.
The structure of the company has been renewed with the implementation of new management areas such as export, innovation and development, as well as marketing and communication. At the same time, the company has strengthened the departments of quality, production and sales with the incorporation of new and expert professionals.
This renovation undergone by the company is the result of an innovative strategic plan that seeks to promote: a) the internationalization of the company; b) the improvement of its competitiveness; c) the development of research and innovation in products and processes; and d) the digitalization in their management systems. The pursuit of these objectives, among others, enable us to face with absolute confidence the challenges and opportunities presented by the new markets.
The renewal of the brand image, with both a new logo and new design of commercial packaging, is completed with a new website (www.mariscoscastellar.com). This includes, in addition to all the information and news about our company, a renewed catalog of seafood and fish, from the best national and international fishing grounds, as well as new proposals in mixtures and precooked foods.
About Mariscos Castellar
Mariscos castellar (www.mariscoscastellar.com) treasures an experience of more than half a century in the development and distribution of premium quality sea products, especially seafood, both cooked and deep-frozen, fish, mixtures and pre-cooked dishes.
As their foundational values, the company preserves both the exquisite preservation of the quality of the product and a permanent demand for professionalism. This has led them to achieve that business strength and solidity that distinguishes Mariscos Castellar as a brand which is recognized and reputed both nationally and internationally.
With its foundational headquarters in Castellar (Jaén), the company has three working centers (in Castellar, Santisteban del Puerto y Jaén). These modern facilities, equipped with the most advanced technology in the national agri-food, have a cold storage capacity of more than 100.000 cubic meters.
Mariscos Castellar purchases its seafood and fish at the best fish markets in our country, such as Huelva, Cádiz and Vigo, as well as in the best fishing grounds and hatcheries from all over the world. The company’s own distribution network, national and international, guarantees that the product arrives immediately and in the finest conditions to any point of the Peninsula or European countries.
At present, Mariscos Castellar is one of the most important seafood cookers in Spain and a benchmark in the distribution of frozen food in this country. Through wholesalers, its products are served in the most select hotels, catering companies, restaurants, bars and seafood restaurants. Furthermore, its products are available in a large number of Spanish supermarkets and food stores, being also exported internationally to European countries such as Portugal, England and the Netherlands.